Fish & Chips

Brand identity for a fish and chips foodtruck.

Branding project for a fish and chips food truck in Lausanne, targeting a young, urban audience for both lunch and evening service, combining a homemade offer with a friendly, contemporary feel.

The identity reinterprets traditional fish and chips through a lighter, more modern visual language inspired by Lausanne’s urban energy.

The logo uses a fish-inspired oval shape, with micro typography following its forming and two lines reinforcing the silhouette. A pastel green palette brings freshness and strong recognition.

Logo fish & chips – Colour Version Fish & Chips Food Truck Mockup
Fish & Chips project Fish & Chips project