Home des Charmettes

Visual identity for a residential care home for older adults.

The Home des Charmettes wanted to modernise its visual identity while staying true to its values of well-being, independence and respect.

The logo combines a stylised house with hornbeam leaves, symbolising the home and its residents. Simple shapes and rounded corners convey warmth and care, while the modular grid ensures balance and consistency.

Blue and yellow create a warm, welcoming identity, supported by Atlas Grotesk for Commercial Type for its clarity, readability and friendly character.

Logo Charmettes – Colour Version Visual Applications Charmettes